Flow 1 · The hero
One structured loop, from opportunity to booking.
A creator-led production needs talent. Today that work happens in the margins. The Sides loop resolves the same need as five linked stages inside one system.
Established casting platforms mostly deliver traditional actors. Creator-led and digital-native productions have no purpose-built workflow at all.
Each stage in this flow is one screen ahead. The active stage lights as you move through the demo.
Stage 1 · Author
The producer posts an opportunity.
A structured authoring surface where every field makes the opportunity matchable rather than merely readable.
Stage 1 · Distribute
The opportunity reaches the talent it fits.
Distribution runs on profile match and direct invitation. Matched talent see it as "Roles for You"; their representatives receive a push to submit on their behalf.
Each matched talent's representative receives the same opportunity in their roster, ready to submit on the client's behalf. The next step follows Devin's agency.
Representation · Submission on behalf of client
Northlight Talent submits Devin Brooks.
Priya Nair acts for the agency, holding the client relationship at the organizational level. She submits Devin, an Actor and Creator on one record, with the full talent profile attached.
- Acting as
- Priya Nair, Agent
- Organization
- Northlight Talent
- Client
- Devin Brooks
- Seat
- Talent selector
An optional note that travels with this submission only.
Stage 1 · Review
One review dashboard, every submission side by side.
Structured profiles, attached materials, and match scores gathered in a single place. Select one or more candidates to request self-tapes.
Select candidates to request self-tapes.
Stage 2 · iPad talent app · The differentiator
Devin prepares the self-tape with the AI reader.
The request crosses from the web marketplace into the Sides talent app. Devin imports the sides for the co-host role. The patent-pending fade-in-place teleprompter holds each line at the eye line while the AI reader voices the HOST lines and Devin reads CO-HOST.
Switch the voice to match the HOST character description. The selection updates in the teleprompter.
Stage 1 · Book · The loop closes
Every candidate tracked to an outcome.
The submission returns to the pipeline. Each candidate moves through submitted, requested, callback, booked, or passed. Outcomes are captured natively, first-party.
Devin has read for the co-host role and advanced to callback. Confirm the booking to close the loop.