Talent umbrella · One record

One professional profile. Two subtypes.

Devin Brooks is a single Talent record. The Actor subtype and the Creator subtype live on the same profile, each carrying its own attributes. There is no second account, and no duplicate identity to reconcile.

One identity, many roles. The same record below is reached by casting in step 2 and by a brand in step 3.
ID
AC
Actor subtype
Casting-facing attributes
Actor
Selected credits
    Skills
    CR
    Creator subtype
    Brand-facing attributes
    Creator
    Platform breakdown
    Audience

    Casting umbrella · Casting Director

    Found by casting.

    Searching: Talent
    Results Ranked by match
    Select Devin Brooks to open the profile.
    Brand · Creator discovery

    Found by a brand. The same record.

    Searching: Talent
    Results Ranked by audience fit
    Select Devin Brooks to open the profile.
    The moat · Stage 1 → Stage 2

    The crossover identity no incumbent holds.

    Two different searches, from casting and from a brand, reached one record. That is only possible because the profile is one entity holding many subtypes. No incumbent indexes both worlds at once.

    Actor-casting tools

    Index acting credentials, union status, and credits.

    ✕ Do not index creator metrics
    ✕ No platform reach or audience data

    One record · indexed in both worlds

    Creator-marketing tools

    Index follower counts, engagement, and audience.

    ✕ Do not index acting credentials
    ✕ No union status, training, or credits
    Stage 1 → Stage 2 handoff

    The same identity, in the talent app.

    Everything browsed on the web so far is the same record Devin manages in the iOS talent app. The Actor and Creator subtypes are presented as one profile they control, with the Public Visibility Tier shown here.

    Reached by

    Lena Hart, Casting Director, looking for an actor with social reach.

    Also reached by

    Maru Kitchenware, a brand looking for a credible food creator.

    Closing point

    The same person auditioning for a pilot is auditioning for a branded series. We acquire them once and hold them across both worlds. That crossover identity is the moat no incumbent has.